Through the Jollibee Group FoodAID Program, Jollibee Group Foundation and its partners immediately distributed meals for some 17,000 individuals affected by Severe Tropical Storm Paeng.

The Jollibee Group Foundation (JGF)—the social development arm of the Jollibee Group—immediately sent meals for 17,000 individuals from communities affected by Severe Tropical Storm Paeng.

Through its FoodAID Program, JGF partnered with the Department of Social Welfare and Development Region VII, the local government unit (LGU) of Roxas City, Art Relief Mobile Kitchen in Zamboanga, and Jollibee franchisees to bring assistance communities in five affected regions, namely Regions IV-A, VI, VII, IX, and Bangsamoro Autonomous Region in Muslim Mindanao.

Jollibee Group FoodAID is JGF’s disaster response program. It aims to ensure that calamity-affected communities have immediate access to food. The program harnesses Jollibee Group’s expertise and network to produce and distribute food items that are low cost, delicious, nutritious, and easy to prepare and store.

Disaster preparedness for immediate response

With congee mixes from Jollibee Group Foundation readily available at the Roxas City Busog, Lusog, Talino (BLT) Kitchen, the local government was able to immediately serve hot meals to individuals affected by Tropical Storm Paeng. As part of the Jollibee Group FoodAID Program, JGF distributes and pre-positions specially formulated congee mix packs to partners located in disaster-prone areas.

Roxas City has been a long-time partner of JGF. When the tropical storm hit, the LGU immediately mobilized its resources to use the mixes from JGF that had been pre-positioned at the Roxas City Busog, Lusog, Talino (BLT) Kitchen to immediately serve hot meals to stranded passengers and frontliners.

“We value our partnership with the Jollibee Group Foundation. This made a difference to so many especially during this trying time,” said Roxas City Mayor Ronnie Dadivas.

These specially formulated congee mix packs are distributed and pre-positioned with JGF’s partners located in disaster-prone areas, such as Roxas City. With a shelf-life of six months, a congee pack mixed with rice and water can provide immediate nourishment to 100 people.

“When disasters and calamities strike, it is important to keep survivors nourished. We hope that the warm meals distributed through our FoodAID program will not only satisfy hunger, but also give them comfort during these trying times,” said JGF Executive Director Gisela Tiongson.