Jollibee Group Foundation

About Jollibee Group Foundation

Jollibee Group Foundation (JGF) is the social development arm of the Jollibee Group, one of the fastest growing Asian restaurant companies in the world.

JGF promotes improved access to food by implementing programs on agro-entrepreneurship, education, and disaster response, together with partner organizations in the Philippines and from other countries.

The Logo

The Jollibee Group Foundation logo is composed of visual elements that represents the group's values, aspirations and purpose.

THE HILL

represents the challenging but surmountable uphill journey of community development.

THE RISING SUN

represents the vision for a brighter and happier future. Like the hope that springs from a new day, the sunrise also expresses Jollibee Group Foundation's mission to empower and uplift communities.

THE STONES

found on the hill serve as guides that lead to the path of positive change. The stones represent the values of the Jollibee Group: Customer Focus, Speed with Excellence, Humility to Listen and Learn, Spirit of Family and Fun, and Integrity.

Vision, Mission, Values

Our Vision

We envision every Filipino family to have food on the table.

Our Mission

We build partnerships and capacity for community resilience and self-reliance.

Our Values

Our work in JGF is guided by the same values that have successfully guided the Jollibee Group since its inception. Speed with excellence and integrity are the bases of our endeavors. Customer focus, humility to listen and learn, and embracing the spirit of family and fun inform the foundation of our relationship with stakeholders, partners, our communities, and our nation.

We build capacities in communities and forge partnerships with other organizations to ensure that our programs are strategic and sustainable.

Our Approach

Three principles guide our work and are reflected in the programs we undertake.

Think in Systems

To understand social issues, we look beyond the presenting problem and consider the patterns and structures underlying the issue. For instance, hunger encompasses not only food supply availability but also the level of household incomes and effective coordination of social programs and services.

Our approach fuels the creation of innovative solutions that deliver lasting impact for communities and influence potential systemic change.

Harness Core Strengths

Intrinsic in the programs we implement are the values, systems, tools, and expertise of the Jollibee Group that are of benefit to communities. The company’s quality standards have been applied in the Busog, Lusog, Talino School Feeding Kitchens and FoodAID program.

The Farmer Entrepreneurship Program promotes inclusive business with the access it provides smallholder farmers to become direct suppliers of the Jollibee Group.

Work Collaboratively

We believe there is an opportunity for everyone to contribute in creating solutions to address pressing social concerns. Engagement of key stakeholders is crucial to our work.

We invest in building partnerships with communities and institutions, leading to programs that are relevant, effective, and sustainable.