Jollibee Group Foundation

About Jollibee Group Foundation

Jollibee Group Foundation (JGF) is the social development arm of the Jollibee Group. Established in 2004, the Foundation envisions every Filipino family to have food on the table. It builds partnerships and strengthens community capacities for resilience and self–reliance.

JGF works with partners to promote food security through programs in agro–entrepreneurship, education, hunger mitigation, and disaster response. Its flagship programs include the Farmer Entrepreneurship Program (FEP), which enables smallholder farmers to supply institutional markets; the Busog, Lusog, Talino (BLT) Central Kitchen Program, which strengthens feeding systems in support of children’s education; the Access, Curriculum, and Employability (ACE) Scholarship Program, which supports youth pursuing industry–based skills training; and Jollibee Group FoodAID, which delivers immediate food assistance in times of crisis.

The Logo

In 2026, the Jollibee Group Foundation adopted a new logo that reflects our close connection to the Jollibee Group and our shared commitment to creating meaningful and lasting impact for Filipino families and communities.

Built on the Jollibee Group master brand, the logo brings together the wordmark and the JoyMark—an icon inspired by the letter “J” that represents movement, momentum, and coming together. For JGF, the JoyMark symbolizes collective action and shared purpose, and captures how progress is achieved when people work together.

Vision, Mission, Values

Our Vision

A world where smallholder farmers prosper, and communities are nourished and thriving.

Our Mission

We uplift the dignity and well-being of communities, through partnerships that advance food security and the joy of sharing.

Our Values

Our work in JGF is guided by the same values that have successfully guided the Jollibee Group since its inception. Speed with excellence and integrity are the bases of our endeavors. Customer focus, humility to listen and learn, and embracing the spirit of family and fun inform the foundation of our relationship with stakeholders, partners, our communities, and our nation.

We build capacities in communities and forge partnerships with other organizations to ensure that our programs are strategic and sustainable.

Our Approach

Three principles guide our work and are reflected in the programs we undertake.

Think in Systems

To understand social issues, we look beyond the presenting problem and consider the patterns and structures underlying the issue. For instance, hunger encompasses not only food supply availability but also the level of household incomes and effective coordination of social programs and services.

Our approach fuels the creation of innovative solutions that deliver lasting impact for communities and influence potential systemic change.

Harness Core Strengths

Intrinsic in the programs we implement are the values, systems, tools, and expertise of the Jollibee Group that are of benefit to communities. The company’s quality standards have been applied in the Busog, Lusog, Talino School Feeding Kitchens and FoodAID program.

The Farmer Entrepreneurship Program promotes inclusive business with the access it provides smallholder farmers to become direct suppliers of the Jollibee Group.

Work Collaboratively

We believe there is an opportunity for everyone to contribute in creating solutions to address pressing social concerns. Engagement of key stakeholders is crucial to our work.

We invest in building partnerships with communities and institutions, leading to programs that are relevant, effective, and sustainable.